Frank Ammaccapane has been in the event photography and cinematography industry for 20 years. He started Natural Expressions NY/Florida 11 years ago. Natural Expressions is a boutique company utilizing a “one on one” personal approach to events of all kinds: social, corporate and political. Effectively listening to, and achieving his clients’ wants, needs and goals is instrumental in his and his talented team’s success.

Frank’s understanding of how each event’s “run of show” works, and the role his teams play within that event, is part of his backstory. It is here, that Frank’s extensive past experience in the food and hospitality industry, proves invaluable. When other professionals realize that Frank and his team are sensitive to their responsibilities, they are much more responsive toward Frank’s goals for his clients.

Frank feels strongly that when all professionals work together in producing an event, we will all win in the end. That’s a model approach to take in any client driven industry.